Mission Vision

Mission Statement

To be an industry leading brand offering the best in class cement products that enhances productivity and facilitates the nation’s growth.

Objectives

  • To be synonymous with quality and earn the trust of the construction market
  • To maximize the utilization of the country’s local resources and integrate our operations vertically, thereby reducing dependency on imports
  • To supply products that consistently exceed customers expectations and gain competitive advantage in terms of quality and performance
  • To be pioneers in the introduction of new technology, processes and management practices that enhances the brand’s competitive position and delivers increased returns to shareholders
  • To create a work environment that fosters teamwork and participation and provides opportunities for learning and career progression
  • To be considerate of our environment, ensuring compliance with relevant laws and regulations and carrying out our activities in a sustainable and eco-friendly manner

Values

  • Investing in new technology, processes and management practices that enhances the brand’s competitive position and delivers increased returns to shareholders
  • Continuous focus on delivering quality and excellence to our customers
  • Providing a conducive work environment for our employees, promoting learning, participation, career progression and growth
  • Operating in a sustainable manner and reducing the impact on environment
  • Carrying out our corporate governance responsibilities with trust and integrity
  • Being active citizens in the wider community and fulfilling our corporate social responsibility